How to adjust sales
To adjustsales, the goods need to advertise well. Advertising should be aimed both at the existing consumer audience - bonus cards for regular customers, vip - service, etc., and at attracting new customers - discounts on the first purchase, gifts to new customers, etc.
To identify the target audience, which should focus the advertising campaign, it is necessary to conduct a marketing research. One of the options for analyzing the target audience is focus groups.
To conduct this study, it is necessary to select 10-15 people (respondents) who are not familiar with each other. They will be asked all sorts of questions about consumer properties of the product, attitude to the service, etc. Based on the data obtained, a conclusion is drawn in which way it is best to advertise the product in order to cover as much of the target audience as possible.
The more advertising sites will be involved, the sooner consumers will purchase the product. In addition, working with advertising agencies, you can get good discounts when you order a large number of billboards, TV and radio commercials, modules in popular publications.
The next step is working with sellers. To adjustsales, it is necessary to conduct training, to train staff in the proper handling of clients. In the course of the classes, the instructor will create various situations that the sales manager encounters in the course of his work. As a result of playing different behaviors, several of the most optimal ways of working with various categories of consumers are chosen.
Work with reclamations is an important point in improving sales. The less there will be a poor-quality product, and, accordingly, dissatisfied customers, the better the product will sell. Word of mouth has never been canceled. This is especially true in small settlements, where everyone knows each other.
The presence of all these components is the key to the success of the product in the consumer environment. If one of the principles is missed, it can lead to an outflow of buyers. Therefore, making up a marketing plan, starting to introduce a new product to the market, or promoting the old one, these rules must be taken into account.