JCPenney offers free vacations, gadgets to entice workers
- is looking for ways to stand out from the crowd as a hits the retail sector.
- On Tuesday, JCPenney hosted a nationwide hiring day where applicants were invited to come in to its stores and interview for jobs. To entice workers, it offered expensive prizes to eight lucky candidates.
- According to outplacement firm Challenger, Gray &Christmas,thereare704,000seasonaljobopeningsfortheholidaysthisyear,whichisthehighestnumberreportedsincethecompanybeganrecordingthedatain2012.
Thisisthelatestattemptbytheretailertowooworkersinanincreasinglytightlabormarket.Andit'snotalone— Target, Macy's, and Kohl's have all been rolling out new incentives to attract workers.
Kohl's announced 15% discounts and "associate shopping days" for seasonal workers. Macy's, which is looking to hire 80,000 workers for this holiday season, said its part-time workers would be eligible for its "Path to Growth Incentive Plan," which awards employees a quarterly bonus based on performance.
According to outplacement firm Challenger, Gray & Christmas, there are 704,000 job openings this holiday season, which is the highest number reported since it began recording the data in 2012.
"The competition for seasonal workers is intense, especially as companies expand their compensation and benefits offerings," Andrew Challenger, vice president of outplacement firm Challenger, Gray & Christmas, Inc said in a press release on Wednesday.
This surge in hiring has come as consumer confidence has hit its highest point in 18 years, according to Challenger. In September, the consumer confidence index reached 138.4, its highest level since September 2000, and close to the record of 144.7 in May 2000.
Retailers are expecting spending to rise 5.6% from last year to a record .1 trillion from 7.13 billion, according to the National Retail Federation.
Video: This Holiday Season, Retail Workers Have The Upper Hand For Once
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