Example from the book:
Relationship Marketing is targeted at building stronger and long lasting relationships with clients and additional companies. The business is done with a strategic orientation, where the relationship is improved with existing customers instead of finding new customers. It is meant to cater to the needs of individual customers. Its major part entails studying the need of the customer and how it changes in different circumstances. Relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only improved but its life period is elevated by these strategies. And as the customer realizes the value of relationship, they are drawn closer. This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.
This is what we will talk about in this book:
Table Of Contents:
Tricks To Sell Your Product
Taming Customers Though Promotional Marketing
Recognizing Target Market
Marketing Through E-Mail And Issues Surrounding It